Coinbase has rolled out a new feature called Embedded Wallets, aimed at developers who want to bring crypto functionality directly into their apps. It’s part of the Coinbase Developer Platform and is currently in beta. The idea is simple. Instead of making users jump through hoops with seed phrases or external apps, developers can let people create a wallet just by logging in with email or SMS.

Focused on Stablecoin Use

This tool is clearly designed with stablecoins in mind. The wallet supports USDC by default and includes rewards for holding it. That makes it easier for apps to handle things like payouts, tipping, or digital cash-style payments without dealing with crypto volatility. Coinbase is offering this through a single software kit, and it works for use cases like social apps, games, payments, and even token-powered tools.

CDP Embedded Wallets are now live in beta.

Take full control of the wallet experience in your app, without having to manage backend infra.

Integrated with onramps, swaps, and 4.1% USDC rewards. All in one product. pic.twitter.com/mIQ2ILXqt9

— Coinbase Developer Platform (@CoinbaseDev) August 5, 2025

No Extensions or Seed Phrases

The biggest convenience here is that users don’t need browser wallets or plugins. There’s no seed phrase to write down or keys to manually manage. Users simply enter their unusual details, and the system creates a wallet for them in a fraction of a second. Even though Coinbase runs the backend, users still hold their own keys in secure environments.

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Quick Integration for Teams

Coinbase claims developers can get started with just a few lines of code. That means even small teams can add wallet features without building everything from scratch. The beta is free until the end of September if you’re already using Coinbase Onramp. It’s a clear push to make onboarding and rewards smoother without needing multiple services glued together.

Secure and Consistent by Design

The backend is built on Coinbase’s existing infrastructure, the same one used for its exchange and the Base layer. Keys are stored in trusted execution environments, and developers can set their own policies for things like token swaps or staking. Everything stays consistent across networks like Ethereum or Solana, so users don’t get confused by changes in layout or process.

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From Gaming to International Payroll

Coinbase says early adopters are already putting the wallets to use. One example is remittance apps that want to send USDC abroad instantly without relying on banking rails. Another is creator platforms paying people in stablecoins. The biggest theme is cutting down friction so people can use Web3 features without needing to understand crypto infrastructure.

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Stablecoin Regulations Add Momentum

The timing lines up with recent U.S. policy developments. With the GENIUS Act now in effect, there’s a legal framework in place for stablecoins. That gives developers more confidence to build real apps on top of these rails. Coinbase is framing Embedded Wallets as a step toward making those rails easier to access for everyone.

Watching the Beta Rollout

The beta runs through September, and there are a few key things to keep an eye on. How many apps will actually adopt it? Will the swaps and onramps work smoothly when more users show up? Will idle balances in USDC be used in new ways? And how will regulators respond once consumer apps start to integrate these features?

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The post Coinbase Rolls Out Embedded Wallets to Simplify Web3 Access appeared first on 99Bitcoins.

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