12
Dec
Dec
The market has ‘switched’ and founders have the power now, VCs say
The way venture capitalists think about fundraising can be a black box. But investors must think about their go-to-market strategy for raising their own funds, just as much as they think about how their portfolio companies find their market fit. All season on Build Mode, we’ve explored how founders should approach marketing, but this week we’re exploring how VCs sell themselves to founders as trustworthy partners and […]
