SAVE $301: As of July 15, the Hisense 50-inch E7 Mini LED QLED 4K TV is on sale at Amazon for only $397.99. That’s 43% off its list price of $699 and its lowest price on record.

Hisense is one of our favorite budget TV brands for its wallet-friendly models that don’t skimp on quality. And the E7SF Mini LED is proof. While the 50-inch option is typically priced at a relatively low $699 on a normal day, its current sale price knocks it down below $400.

As of July 15, the Hisense 50-inch E7 Mini LED QLED 4K TV is down to a mere $397.99 at Amazon. That’s a huge 43% or $301 discount from its $699 list price and its best price on record. That’s some pretty impressive savings for a TV that’s only been out since May.

The E7 is illuminated by Mini LED backlighting for deep contrast and features a native refresh rate of 144Hz, quantum-dot color, AI-driven processing, Dolby Vision and Dolby Atmos audio, Filmmaker mode, and Freesync Premium for gaming. It’s a solid mid-range model that’ll boost your viewing experience by bringing the depth of Mini LED picture quality to everyday entertainment.

It’s powered by Fire TV with Alexa+, so you can seamlessly access all of your favorite apps, use your voice to navigate, and discover new content all in one spot. And if you’re already a Fire TV user, your profile will already be personalized how you like it once you sign in.

If you’re in need of a new TV, but don’t want to break the bank, the Hisense E7 Mini LED should get the job done — and then some. Snag the 50-inch model while it’s under $400.